26/01/2024

Rebranding and ‘Mooving on up’

Longley Farm’s story began over 75 years ago on a small farm in the heart of West Yorkshire and has been a household name ever since. Despite the success of Longley Farm thus far, evolution within a brand is inevitable; though it can sometimes be a daunting process, it is necessary. Due to its notability, it is imperative for Longley Farm to maintain a recognisable brand that aligns with its ingrained culture- something the prospective marketing company had to be conscious of.

When Longley Farm reached out to The Design Bank, they were eager to ameliorate the packaging of the widely popular Greek Yogurt. As the project commenced, it became abundantly clear to The Design Bank that love, passion and community were injected into every one of Longley Farms Products. This realisation is the very thing that informed and inspired the final design, leading to an innovative and considered rebranding of the acclaimed product. 

The collaboration between The Design Bank and Longley Farm has led to the successful rebranding, bursting with colour, with a new lease on life and exuding the essence of Greece!